Inbound marketing is a methodology proven to increase ROI and leads, but how do you spot the genuine inbound specialists in a marketplace saturated with amateurs?
Inbound marketing. The magical methodology that turned marketing on its head.
With the emergence of digital technologies, buying behaviours changed and marketers needed to adapt to this ‘information age’ governed by smartphones and tablets. Content was in abundance, and content is what the world wanted, but it needed to be fast, accessible, interesting and digestible to coincide with the faster pace of society; a society fuelled by Starbucks and free WiFi. And with that, inbound was born.