Author: CV

fake inbound marketing

The Rise Of The Fake Content Marketer

Inbound marketing is a methodology proven to increase ROI and leads, but how do you spot the genuine inbound specialists in a marketplace saturated with amateurs?

(Cayven Valentine)

Inbound marketing. The magical methodology that turned marketing on its head.
With the emergence of digital technologies, buying behaviours changed and marketers needed to adapt to this ‘information age’ governed by smartphones and tablets. Content was in abundance, and content is what the world wanted, but it needed to be fast, accessible, interesting and digestible to coincide with the faster pace of society; a society fuelled by Starbucks and free WiFi. And with that, inbound was born.

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why design is important

Why Bad Design is as Good as No Design

Content marketing design is often an afterthought, however without it you’re missing a trick.

Content marketing has evolved ten fold over the past couple of years, with new features, trends and buying behaviours shaping the way for marketers and how they sell. But I feel that whilst everybody is trying to stay up to date with the latest Google update, and realise how this may affect their marketing strategy, marketers don’t have their finger on the pulse of one major element: content marketing design

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About us

At Koncept we offer a Full Service Marketing Studio and Consultancy to help transform your prospects into customers and create a seamless brand identity driven by 20 years experience in the marketing space.

We’re quick thinkers, idea masters and brand builders, with a sharp eye for detail. Not only do we love what we do, but we thrive on it, putting our creative and technical expertise into motion to increase your ROI and customer base.

Koncept Studios Ltd

Koncept Studios

Creative Communications

Tel : 07818 420 657